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Tracking Direct Mail is an Absolute Must
Raise your hand if you’ve ever mailed a package to someone and wondered if it made it. Luckily most delivery services offer tracking that verify the package reached its ultimate destination. Phew, what a relief, right? When it comes to direct mail you should have the exact same expectations. The ability to track a direct…
Read MoreSmart Mail: The Future of Direct Mail Available NOW
Think an old dog can’t learn new tricks? Sure, they can. Direct Mail went back to college and emerged as Smart Mail, a proven stand-by integrated with new channels and tools to deliver response rates as high as 30%! Ready to learn more? Grab your pencil box and let’s increase your direct mail IQ today.…
Read MoreA New and Improved Way Of Mailing #10 Packages
At Three Dog, we are always thinking of innovative ways to save our customers money, decrease mail delivery times, and improve our customer service. Our latest innovation, The Retriever, is a small cardboard box that actually takes the place of a #10 closed face envelope. The box holds a folded letter, reply, BRE and a…
Read MoreForeign Mail Isn't Foreign to Us!
When it comes to foreign mail – International and Canadian mail – Three Dog Logistics is ready, willing, and able to move that mail for you. We take the headache and mystery out of the process. Our foreign services include pickup, processing, affix international postage, customs, and delivery. We can also process and presort your…
Read MoreThe Beauty of Direct Mail – How to Get Your Mail Pieces Opened
Although direct mail consistently outperforms other forms of media, depending on the quantity and complexity, a proper direct mail campaign can cost a ton of money. However, if you go about it the right way, you’ll find it’s money well spent. According to the 2015 DMA Response Rate Report, direct mail response rates outperforms all…
Read MorePostage rates are going up! Wait… no, they're not…yes, they are?!?
If you’re confused about what’s happening with the USPS and their rates, you’re not alone. When the USPS delayed their rate increase in January, they did it assuming that the “baked in” exigent increase would become permanent. Well, that still hasn’t been decided and everyone is still waiting. Then, when we thought postage was rising…
Read MoreA Guide to Lumpy Mail: Facts and Myths
Let’s talk lumpy. Not typically considered a popular word to describe much of anything. From lumpy bodies to lumpy foods it just doesn’t elicit a pretty picture. There’s an exception and that’s Lumpy Mail – you know the envelope or box that definitely has something inside. Even the most cynical of consumers will struggle to…
Read MoreWhat Are Drop-Ship Discounts and How Can You Qualify (Even With Lower Volumes)?
If you’re in the Standard Mail world, I’m sure you’ve heard the terms “drop-shipping” or “work-sharing”. Understanding these terms can actually help your business or organization increase revenue! Understanding how the USPS moves mail is easy to learn and you will benefit your bottom-line considerably. In a nutshell, the USPS is very good at delivering…
Read MoreATTN: Printers & Mail Service Providers. Make More Money and Look Like a Rock Star with EDDM!
For anyone that delivers direct mail services, I’m about to let you in on a BIG secret that will make you a Rock Star in your clients’ eyes and add bottom line profit. How, you ask? Simple: EDDM (Every Door Direct Mail) with Three Dog Logistics. If you think EDDM is only postcards and door…
Read MoreTracking Your Mail: Why it should not be fear-based!
The importance of tracking your direct mail campaigns cannot be understated. However, in our industry the importance has been focused on fear due to USPS service concerns and not on what really makes tracking direct mail powerful. If you are a mailer that relies on direct mail campaigns to support your organization, this article is for…
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