Marketing
#1 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them
Customer Acquisition Cost (CAC): How much it costs your company to acquire a new customer. Review acquisition-marketing efforts over past 12 months; divide into efforts resulting in a direct sale separate from those that resulted in a lead that was then converted into a sale. I am not suggesting campaigns that generate lots of leads…
Read More#2 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them
2. Customer Retention Cost (CRC): How much it costs your company to retain and market to existing customers/donors. Same as CAC, but collect expenses and results only for efforts targeted to existing customers. Remember, we are measuring total customers who responded not the total number of transactions. That way you can see how many people…
Read More#3 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them
3. Customer Purchase Frequency Rate: The average number of times a customer purchases/donates over a certain period. Two simple ways to increase response and sales, offer more products or get customers to buy more often, told you this would be straightforward stuff. Knowing the current frequency rate is the first step toward moving the needle…
Read More#4 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them
4. Customer Average Sales per Purchase: The average spend per purchase over a certain period. If you use an auto-billing model, this number will be super easy to project. Knowing your average sales per purchase number is especially helpful when comparing new and existing customer results. Existing customers almost always have higher average sales and…
Read More# 6 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them
6. Customer Lifetime Value (CLV): The total value of purchases over a customer’s lifetime (or average length of time they actively buy from the company). This is the honker of them all, when you identify the Customer Lifetime Value it is like finding buried treasure. Once you know how much customers buy and for how…
Read MoreThe Value of Knowing Your Business at a Metric Level
They say knowledge is power, but here at Three Dog, we believe knowledge is profit: knowing your metrics is fundamental to creating profit. Better yet, it helps us help you. Here, our shipping and postal optimization experts explain the benefits to you (and us) of knowing your business at a metric level. Conscious Decision-Making vs.…
Read MoreHow Drop Shipping Can Improve Direct Mail Holiday Campaigns
The holidays are your business’s time to shine, and direct mail holiday campaigns can do just that. But what about helping your bottom line shine as well? You can do both, with the help of drop shipping. Here, the postal experts at Three Dog Logistics explain how drop shipping can improve your direct mail holiday…
Read MoreHow Direct Mail Succeeds Where Digital Doesn’t
Direct mail, long thought of as the ugly, red headed step-child of marketing that no one’s used since the 80s, is now the unlikely star of integrated campaigns. Lest you believe direct mail is the tortoise in this hare-like digital world, response stats and campaign ROI prove otherwise. If you just read this and…
Read MoreThe Basics of International Marketing
In a globally focused business world and economy, marketing internationally is more important than ever. Not only do you have to take into consideration logistical differences when marketing internationally, but also cultural and language changes. Here, the mail marketing experts at Three Dog Logistics detail important aspects of international marketing. How International Direct Mail Can…
Read MoreThe Beauty of Direct Mail – How to Get Your Mail Pieces Opened
Although direct mail consistently outperforms other forms of media, depending on the quantity and complexity, a proper direct mail campaign can cost a ton of money. However, if you go about it the right way, you’ll find it’s money well spent. According to the 2015 DMA Response Rate Report, direct mail response rates outperforms all…
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