3. Customer Purchase Frequency Rate: The average number of times a customer purchases/donates over a certain period. Two simple ways to increase response and sales, offer more products or get customers to buy more often, told you this would be straightforward stuff. Knowing the current frequency rate is the first step toward moving the needle…

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4. Customer Average Sales per Purchase: The average spend per purchase over a certain period. If you use an auto-billing model, this number will be super easy to project. Knowing your average sales per purchase number is especially helpful when comparing new and existing customer results. Existing customers almost always have higher average sales and…

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6. Customer Lifetime Value (CLV): The total value of purchases over a customer’s lifetime (or average length of time they actively buy from the company). This is the honker of them all, when you identify the Customer Lifetime Value it is like finding buried treasure. Once you know how much customers buy and for how…

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They say knowledge is power, but here at Three Dog, we believe knowledge is profit: knowing your metrics is fundamental to creating profit. Better yet, it helps us help you. Here, our shipping and postal optimization experts explain the benefits to you (and us) of knowing your business at a metric level. Conscious Decision-Making vs.…

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The holidays are your business’s time to shine, and direct mail holiday campaigns can do just that. But what about helping your bottom line shine as well? You can do both, with the help of drop shipping. Here, the postal experts at Three Dog Logistics explain how drop shipping can improve your direct mail holiday…

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Direct mail, long thought of as the ugly, red headed step-child of marketing that no one’s used since the 80s, is now the unlikely star of integrated campaigns. Lest you believe direct mail is the tortoise in this hare-like digital world, response stats and campaign ROI prove otherwise.   If you just read this and…

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In a globally focused business world and economy, marketing internationally is more important than ever. Not only do you have to take into consideration logistical differences when marketing internationally, but also cultural and language changes. Here, the mail marketing experts at Three Dog Logistics detail important aspects of international marketing. How International Direct Mail Can…

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At Three Dog, we are always thinking of innovative ways to save our customers money, decrease mail delivery times, and improve our customer service. Our latest innovation, The Retriever, is a small cardboard box that actually takes the place of a #10 closed face envelope. The box holds a folded letter, reply, BRE and a…

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