The importance of tracking your direct mail campaigns cannot be understated. However, in our industry the importance has been focused on fear due to USPS service concerns and not on what really makes tracking direct mail powerful.
If you are a mailer that relies on direct mail campaigns to support your organization, this article is for you. We have some pointers that will give you that much needed incentive to seek out the right mail-tracking solution that fits your needs.
- Many non-profit mailings are relatively low in quantity and can create a high percentage of residual mail. When you’re drop-shipping less, it’s more difficult to anticipate your in-home dates.
- For those multi-channel marketers, the email and/or calls need to be timed appropriately.
- Mail-tracking occurs on the outbound as well as the inbound. You can track donations by person before it hits the lock box and is processed. This, in some cases, can take several days.
- Be notified of any outbound mail or incoming donations that are being held up. A mail-tracking solution can identify this and alert clients of slow processing and avoid delays. This would have come in handy during the recent blizzards in the east and rain storms out west.
These direct mail campaigns are the lifeline to your business and financial well-being. If you conduct e-mail campaigns, you certainly track how many were opened…forwarded…returned, etc. Tracking your direct mail campaigns should be no different.
OBBAgistics is Three Dog Logistics answer to tracking all of your in-bound and out-bound direct mail campaigns. To learn more about mail tracking with Three Dog, and for all things postal please visit: www.threedoglogistics.com