Foreign Mail Isn’t Foreign to Us!
When it comes to foreign mail – International and Canadian mail – Three Dog Logistics is ready, willing, and able to move that mail for you. We take the headache and mystery out of the process. Our foreign services include pickup, processing, affix international postage, customs, and delivery. We can also process and presort your…
Read MoreThe Beauty of Direct Mail – How to Get Your Mail Pieces Opened
Although direct mail consistently outperforms other forms of media, depending on the quantity and complexity, a proper direct mail campaign can cost a ton of money. However, if you go about it the right way, you’ll find it’s money well spent. According to the 2015 DMA Response Rate Report, direct mail response rates outperforms all…
Read MoreA Guide to Lumpy Mail: Facts and Myths
Let’s talk lumpy. Not typically considered a popular word to describe much of anything. From lumpy bodies to lumpy foods it just doesn’t elicit a pretty picture. There’s an exception and that’s Lumpy Mail – you know the envelope or box that definitely has something inside. Even the most cynical of consumers will struggle to…
Read MoreWhat Are Drop-Ship Discounts and How Can You Qualify (Even With Lower Volumes)?
If you’re in the Standard Mail world, I’m sure you’ve heard the terms “drop-shipping” or “work-sharing”. Understanding these terms can actually help your business or organization increase revenue! Understanding how the USPS moves mail is easy to learn and you will benefit your bottom-line considerably. In a nutshell, the USPS is very good at delivering…
Read MoreATTN: Printers & Mail Service Providers. Make More Money and Look Like a Rock Star with EDDM!
For anyone that delivers direct mail services, I’m about to let you in on a BIG secret that will make you a Rock Star in your clients’ eyes and add bottom line profit. How, you ask? Simple: EDDM (Every Door Direct Mail) with Three Dog Logistics. If you think EDDM is only postcards and door…
Read MoreTracking Your Mail: Why it should not be fear-based!
The importance of tracking your direct mail campaigns cannot be understated. However, in our industry the importance has been focused on fear due to USPS service concerns and not on what really makes tracking direct mail powerful. If you are a mailer that relies on direct mail campaigns to support your organization, this article is for…
Read MoreLove, Romance, and Direct Mail
As we all know, this month is ruled by Cupid. With that in mind, I was thinking about how direct mail is a great chance to court your customers and make them feel special and loved. Of course valentines are THE quintessential direct mail piece, but aside from that there are many ways to romance…
Read MoreThe UN-Boxing
Marketers are always looking for unique ways to get the attention of their prospect base and bridge the direct mail world with the virtual one. We found a fun method to accomplish both. Last year, we spoke about our marketing parcel service where we ship marketing parcels for sample programs from major retailers and manufacturers. …
Read MoreUnlikely Companies Using Direct Marketing
WHY DO GOOGLE AND AMAZON USE DIRECT MAIL? What?? Google and Amazon both use direct mail. Aren’t they THE masters of online commerce? Well yes they are, but Google and Amazon, along with CVS, Target, SOMA and most large retailers know that direct mail can be used to achieve very specific goals. While these companies…
Read MoreThe Secret to Great Marketing Messages: WIIFM
I have news that may come as a shock; your marketing has nothing to do with your company. It’s all about WIIFM or “What’s In It For Me.” Surprised? Don’t be, we humans are very predictable and really enjoy being catered to; all the time. Approaching your marketing messages from this perspective will deliver memorable…
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