Dog Bone of the Month
#1 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them
Customer Acquisition Cost (CAC): How much it costs your company to acquire a new customer. Review acquisition-marketing efforts over past 12 months; divide into efforts resulting in a direct sale separate from those that resulted in a lead that was then converted into a sale. I am not suggesting campaigns that generate lots of leads…
Read More#2 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them
2. Customer Retention Cost (CRC): How much it costs your company to retain and market to existing customers/donors. Same as CAC, but collect expenses and results only for efforts targeted to existing customers. Remember, we are measuring total customers who responded not the total number of transactions. That way you can see how many people…
Read More#3 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them
3. Customer Purchase Frequency Rate: The average number of times a customer purchases/donates over a certain period. Two simple ways to increase response and sales, offer more products or get customers to buy more often, told you this would be straightforward stuff. Knowing the current frequency rate is the first step toward moving the needle…
Read More#4 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them
4. Customer Average Sales per Purchase: The average spend per purchase over a certain period. If you use an auto-billing model, this number will be super easy to project. Knowing your average sales per purchase number is especially helpful when comparing new and existing customer results. Existing customers almost always have higher average sales and…
Read More# 6 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them
6. Customer Lifetime Value (CLV): The total value of purchases over a customer’s lifetime (or average length of time they actively buy from the company). This is the honker of them all, when you identify the Customer Lifetime Value it is like finding buried treasure. Once you know how much customers buy and for how…
Read MoreOn-Site Postal Verification – So What?
Often, Three Dog talks about having our own on-site postal verification office as a value add but do you know why this matters to you? Because of our volume, we have earned the opportunity to have an onsite, USPS staffed, verification office that meets USPS specifications. In fact, we were recently honored with a 2nd…
Read MoreAre You Benefiting From the Top 10 Ways Three Dog is Saving Clients Money?
Postage Optimization: After carefully analyzing each mail file, Three Dog Logistics will help minimize Postage Costs and Speed up In-Home Delivery. National Delivery Network: Take advantage of USPS Destination Delivery Discounts by utilizing our National Delivery Network to USPS NDC’s and SCF’s. Benefit from commingling: Commingling Standard and Non-Profit Mail into 1 Large USPS Verification/Drop…
Read MoreA New and Improved Way Of Mailing #10 Packages
At Three Dog, we are always thinking of innovative ways to save our customers money, decrease mail delivery times, and improve our customer service. Our latest innovation, The Retriever, is a small cardboard box that actually takes the place of a #10 closed face envelope. The box holds a folded letter, reply, BRE and a…
Read MoreForeign Mail Isn't Foreign to Us!
When it comes to foreign mail – International and Canadian mail – Three Dog Logistics is ready, willing, and able to move that mail for you. We take the headache and mystery out of the process. Our foreign services include pickup, processing, affix international postage, customs, and delivery. We can also process and presort your…
Read MoreWhat Are Drop-Ship Discounts and How Can You Qualify (Even With Lower Volumes)?
If you’re in the Standard Mail world, I’m sure you’ve heard the terms “drop-shipping” or “work-sharing”. Understanding these terms can actually help your business or organization increase revenue! Understanding how the USPS moves mail is easy to learn and you will benefit your bottom-line considerably. In a nutshell, the USPS is very good at delivering…
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