Raise your hand if you’ve ever mailed a package to someone and wondered if it made it. Luckily most delivery services offer tracking that verify the package reached its ultimate destination. Phew, what a relief, right? When it comes to direct mail you should have the exact same expectations. The ability to track a direct…

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Think an old dog can’t learn new tricks? Sure, they can. Direct Mail went back to college and emerged as Smart Mail, a proven stand-by integrated with new channels and tools to deliver response rates as high as 30%! Ready to learn more? Grab your pencil box and let’s increase your direct mail IQ today.…

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Although direct mail consistently outperforms other forms of media, depending on the quantity and complexity, a proper direct mail campaign can cost a ton of money. However, if you go about it the right way, you’ll find it’s money well spent. According to the 2015 DMA Response Rate Report, direct mail response rates outperforms all…

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As we all know, this month is ruled by Cupid. With that in mind, I was thinking about how direct mail is a great chance to court your customers and make them feel special and loved. Of course valentines are THE quintessential direct mail piece, but aside from that there are many ways to romance…

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WHY DO GOOGLE AND AMAZON USE DIRECT MAIL? What?? Google and Amazon both use direct mail. Aren’t they THE masters of online commerce? Well yes they are, but Google and Amazon, along with CVS, Target, SOMA and most large retailers know that direct mail can be used to achieve very specific goals. While these companies…

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I have news that may come as a shock; your marketing has nothing to do with your company. It’s all about WIIFM or “What’s In It For Me.” Surprised? Don’t be, we humans are very predictable and really enjoy being catered to; all the time. Approaching your marketing messages from this perspective will deliver memorable…

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Let’s review the basic goals of anyone involved in the direct marketing world. Goal #1: Reach your target audience and get them to notice your mail. Goal #2: Engage the direct mail recipient so they interact with your company or organization. Goal #3: Achieve goals #1 and #2 at the lowest cost and fastest rate…

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I know we all cringe to see holiday trees and decor on display in August, but take it as a not-so-gentle reminder to get your holiday plan in place now. It’s tricky to do during the last sweaty days of summer, but first get yourself in the right frame of mind; not the ho-ho-ho kind,…

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The goal of any nonprofit is to raise funds in order to achieve its mission – whatever that may be. In a competitive market place, remaining visible in the eyes of your audience, and making them aware of your mission, can be challenging. There are plenty of ways you can raise funds for your nonprofit,…

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