Thoughts from the Top Dog
The Beauty of Direct Mail – How to Get Your Mail Pieces Opened
Although direct mail consistently outperforms other forms of media, depending on the quantity and complexity, a proper direct mail campaign can cost a ton of money. However, if you go about it the right way, you’ll find it’s money well spent. According to the 2015 DMA Response Rate Report, direct mail response rates outperforms all…
Read MoreATTN: Printers & Mail Service Providers. Make More Money and Look Like a Rock Star with EDDM!
For anyone that delivers direct mail services, I’m about to let you in on a BIG secret that will make you a Rock Star in your clients’ eyes and add bottom line profit. How, you ask? Simple: EDDM (Every Door Direct Mail) with Three Dog Logistics. If you think EDDM is only postcards and door…
Read MoreLove, Romance, and Direct Mail
As we all know, this month is ruled by Cupid. With that in mind, I was thinking about how direct mail is a great chance to court your customers and make them feel special and loved. Of course valentines are THE quintessential direct mail piece, but aside from that there are many ways to romance…
Read MoreUnlikely Companies Using Direct Marketing
WHY DO GOOGLE AND AMAZON USE DIRECT MAIL? What?? Google and Amazon both use direct mail. Aren’t they THE masters of online commerce? Well yes they are, but Google and Amazon, along with CVS, Target, SOMA and most large retailers know that direct mail can be used to achieve very specific goals. While these companies…
Read MoreThe Secret to Great Marketing Messages: WIIFM
I have news that may come as a shock; your marketing has nothing to do with your company. It’s all about WIIFM or “What’s In It For Me.” Surprised? Don’t be, we humans are very predictable and really enjoy being catered to; all the time. Approaching your marketing messages from this perspective will deliver memorable…
Read MoreInsider’s Guide to Commingling Mail and Why You Should Care
Let’s review the basic goals of anyone involved in the direct marketing world. Goal #1: Reach your target audience and get them to notice your mail. Goal #2: Engage the direct mail recipient so they interact with your company or organization. Goal #3: Achieve goals #1 and #2 at the lowest cost and fastest rate…
Read MoreYes,The Holidays are Coming. What’s Your Plan?
I know we all cringe to see holiday trees and decor on display in August, but take it as a not-so-gentle reminder to get your holiday plan in place now. It’s tricky to do during the last sweaty days of summer, but first get yourself in the right frame of mind; not the ho-ho-ho kind,…
Read MoreRaising Funds, Raising Awareness
The goal of any nonprofit is to raise funds in order to achieve its mission – whatever that may be. In a competitive market place, remaining visible in the eyes of your audience, and making them aware of your mission, can be challenging. There are plenty of ways you can raise funds for your nonprofit,…
Read MoreCreating a Complete Campaign
Marketing Matters The beauty of social media and the internet is the almost instantaneous tracking that it provides users and marketers. A post on Facebook immediately gathers information, and you can get an excellent idea of its popularity based on shares and likes. Twitter, Instagram, and Pinterest feature similar types of tracking – and so…
Read MoreInnovations In Delivery
Mail delivery has come a long way since the dusty days of the Pony Express. What once took weeks now takes days, and the United States Post Office continues to bring new innovations to its delivery options – and Three Dog has found ways to harness these innovations so our clients can grow and strengthen…
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