Newsletter
ATTN: Printers & Mail Service Providers. Make More Money and Look Like a Rock Star with EDDM!
For anyone that delivers direct mail services, I’m about to let you in on a BIG secret that will make you a Rock Star in your clients’ eyes and add bottom line profit. How, you ask? Simple: EDDM (Every Door Direct Mail) with Three Dog Logistics. If you think EDDM is only postcards and door…
Read MoreTracking Your Mail: Why it should not be fear-based!
The importance of tracking your direct mail campaigns cannot be understated. However, in our industry the importance has been focused on fear due to USPS service concerns and not on what really makes tracking direct mail powerful. If you are a mailer that relies on direct mail campaigns to support your organization, this article is for…
Read MoreLove, Romance, and Direct Mail
As we all know, this month is ruled by Cupid. With that in mind, I was thinking about how direct mail is a great chance to court your customers and make them feel special and loved. Of course valentines are THE quintessential direct mail piece, but aside from that there are many ways to romance…
Read MoreThe UN-Boxing
Marketers are always looking for unique ways to get the attention of their prospect base and bridge the direct mail world with the virtual one. We found a fun method to accomplish both. Last year, we spoke about our marketing parcel service where we ship marketing parcels for sample programs from major retailers and manufacturers. …
Read MoreUnlikely Companies Using Direct Marketing
WHY DO GOOGLE AND AMAZON USE DIRECT MAIL? What?? Google and Amazon both use direct mail. Aren’t they THE masters of online commerce? Well yes they are, but Google and Amazon, along with CVS, Target, SOMA and most large retailers know that direct mail can be used to achieve very specific goals. While these companies…
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