New Trucking Laws Impact Every Business
On July 6, 2012, President Obama signed into law the Moving Ahead for Progress in the 21st Century Act (MAP-21). MAP-21 contained many clauses designed to support the Federal Motor Carrier Safety Administration (FMCSA) in their mission to reduce crashes, injuries, and fatalities involving large trucks and buses. Anyone who drives our over-crowded highways can surely…
Read MoreGrow Customers with Every Door Direct Mail Marketing
Its official, winter is almost over, and spring fever is here! The change of seasons and move toward warm weather puts consumers in a better frame of mind to get out of the house, try new things, and spend money. Selling is all about hitting your audience at the right time with the perfect offer…
Read MoreThe Psychology of Free Samples and Why They Work
One of the most effective tactics in the history of product marketing is sampling. Sampling is when brands give away smaller versions of their product to try – generally for free. Let’s study Birchbox. This super-star company launched in 2010 and was made famous when they introduced makeup sample boxes for just a $10 monthly…
Read MoreUse OBBAgistics for Time Sensitive Mail Campaigns
DO YOU OBBA? When your campaign depends on the exact delivery date for a big sale, an election, a government mandate, or just to manage your call center and order processing workflow, OBBAgistics is the answer. What does OBBA mean? Your mail can be delivered On a specific date, Before a specific date, Between 2 dates, or After a…
Read MorePrepare for Delays BEFORE the Next Big Storm
On January 4th the Bomb Cyclone storm walloped the entire East Coast earning its spot in history as one of the most intense weather events in decades. It wreaked havoc across the U.S. resulting in thousands of canceled flights, highway and airport closures, treacherous conditions, and massive disruptions to every channel that keeps mail and parcel…
Read More5 Last Minute Holiday Marketing Ideas to Kick-Start Procrastinating Customers
Everyone looks forward to the holidays, but if your customers have not yet booked their holiday marketing arrangements, they’re going to be very grumpy elves. Deadlines are passing and it’s simply too late for almost every option available. But don’t despair, Rudolph with his red nose is here to light the way. EDDM or Every…
Read MoreThe Subscription Based Model- Popular, Profitable, and Essential for Your Bottom Line
With over $5 billion dollars in revenue, 11 million subscribers, and a growth rate of 200% per year since 2011, the subscription box industry is a powerful force to be reckoned with. If you or your customers haven’t jumped into this pool yet, you’re missing an uber-simple way to grow your revenue with minimal effort…
Read MoreSubscription Box Services; A New Business Model For Your Clients
We’ve seen incredible growth in business using the subscription based model in the last few years, but why has this been so successful and what does it mean to you and your customers’ bottom line? Let’s start with the basics (if you’re a little confused about this model and want to learn more, check out…
Read More#1 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them
Customer Acquisition Cost (CAC): How much it costs your company to acquire a new customer. Review acquisition-marketing efforts over past 12 months; divide into efforts resulting in a direct sale separate from those that resulted in a lead that was then converted into a sale. I am not suggesting campaigns that generate lots of leads…
Read More#2 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them
2. Customer Retention Cost (CRC): How much it costs your company to retain and market to existing customers/donors. Same as CAC, but collect expenses and results only for efforts targeted to existing customers. Remember, we are measuring total customers who responded not the total number of transactions. That way you can see how many people…
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