#1 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them

Customer Acquisition Cost (CAC): How much it costs your company to acquire a new customer. Review acquisition-marketing efforts over past 12 months; divide into efforts resulting in a direct sale separate from those that resulted in a lead that was then converted into a sale. I am not suggesting campaigns that generate lots of leads…

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#2 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them

2. Customer Retention Cost (CRC): How much it costs your company to retain and market to existing customers/donors. Same as CAC, but collect expenses and results only for efforts targeted to existing customers. Remember, we are measuring total customers who responded not the total number of transactions. That way you can see how many people…

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#3 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them

3. Customer Purchase Frequency Rate: The average number of times a customer purchases/donates over a certain period. Two simple ways to increase response and sales, offer more products or get customers to buy more often, told you this would be straightforward stuff. Knowing the current frequency rate is the first step toward moving the needle…

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#4 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them

4. Customer Average Sales per Purchase: The average spend per purchase over a certain period. If you use an auto-billing model, this number will be super easy to project. Knowing your average sales per purchase number is especially helpful when comparing new and existing customer results. Existing customers almost always have higher average sales and…

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# 6 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them

6. Customer Lifetime Value (CLV): The total value of purchases over a customer’s lifetime (or average length of time they actively buy from the company). This is the honker of them all, when you identify the Customer Lifetime Value it is like finding buried treasure. Once you know how much customers buy and for how…

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Boxing and Packaging Tips

Proper boxing and packaging techniques reduce waste, save money, help products get to their destination safely and create a more pleasant unpacking experience—you and your customer will be happier than a dog with two tails! Here, the packing and shipping experts at Three Dog Logistics detail more about the importance of choosing correct packaging and…

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The Value of Knowing Your Business at a Metric Level

They say knowledge is power, but here at Three Dog, we believe knowledge is profit: knowing your metrics is fundamental to creating profit. Better yet, it helps us help you. Here, our shipping and postal optimization experts explain the benefits to you (and us) of knowing your business at a metric level. Conscious Decision-Making vs.…

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5 Ways to Green Your Shipping Strategy

Did you know that one-third of consumer waste comes from shipping materials?  Aside from the warm and fuzzy feelings being a good steward of the earth brings, being eco-friendly is good for your reputation and builds brand loyalty. According to an online Nielsen global survey, 66% of respondents say they are willing to pay more…

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How Drop Shipping Can Improve Direct Mail Holiday Campaigns

The holidays are your business’s time to shine, and direct mail holiday campaigns can do just that. But what about helping your bottom line shine as well? You can do both, with the help of drop shipping. Here, the postal experts at Three Dog Logistics explain how drop shipping can improve your direct mail holiday…

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