Thoughts from the Top Dog
Prepare for Delays BEFORE the Next Big Storm
On January 4th the Bomb Cyclone storm walloped the entire East Coast earning its spot in history as one of the most intense weather events in decades. It wreaked havoc across the U.S. resulting in thousands of canceled flights, highway and airport closures, treacherous conditions, and massive disruptions to every channel that keeps mail and parcel…
Read MoreHow Direct Mail Succeeds Where Digital Doesn’t
Direct mail, long thought of as the ugly, red headed step-child of marketing that no one’s used since the 80s, is now the unlikely star of integrated campaigns. Lest you believe direct mail is the tortoise in this hare-like digital world, response stats and campaign ROI prove otherwise. If you just read this and…
Read MoreDigital Web Printing is the Future – Are You In?
Artisan craftsmen who work on massive printing presses producing exquisite print masterpieces are quickly being overtaken by digital web printing. While there’s no doubt that grand Heidelberg presses produce amazing results, digital technology has transformed the print and design industry putting it within the reach of most businesses and consumers. When originally introduced, Digital web…
Read MoreThere is No Such Thing as Free Shipping
The expectation that free shipping is always available for online orders is real, consumers don’t care if you’re an established business or a start-up, not offering free shipping will cost your company orders. Free shipping, a trend that’s forever changed consumer expectations, is here to stay. The big question is are you ready? How much…
Read MoreDirect Mail has definitely evolved over the years, but don’t be fooled into thinking it’s gone.
When I tell people outside of our industry that we save our client’s money on their direct mail campaigns, 90% of them raise the question: “Isn’t direct mail going away?”. I start smiling because that is the exact set up I need to volley the sales ball. Direct mail has changed, but it isn’t…
Read MoreGrow Your Business by Asking the Right Questions: E-Commerce and Fulfillment for Business Start-Ups
90% of online startups fail; an intimidating statistic to be sure. It takes incredible courage and perseverance to develop a great idea from a happy hour chat to a real company with customers, products, and a reputation. Entrepreneurs are a tough breed who generally like to keep their hands in every aspect of the business,…
Read MoreThe Procrastinator’s Guide to Last Minute Holiday Campaigns
If you or your clients are just now thinking about plans for holiday direct mail I have some bad news – you are way behind. Options will be very limited and mass mailing companies are already sold out for the holiday months. Don’t freak out because Santa has come to the rescue! EDDM or Every…
Read MoreCross the Border – Expand Your Marketplace with International Direct Mail
As they say at Disneyland – “It’s a small world after all.” The world is shrinking every day, which means plenty of opportunity to reach a completely untapped market for your organization. Don’t be scared of international direct mail; it sounds complicated and confusing, but with an experienced list house and mailing firm, it’s a…
Read MoreTracking Direct Mail is an Absolute Must
Raise your hand if you’ve ever mailed a package to someone and wondered if it made it. Luckily most delivery services offer tracking that verify the package reached its ultimate destination. Phew, what a relief, right? When it comes to direct mail you should have the exact same expectations. The ability to track a direct…
Read MoreSmart Mail: The Future of Direct Mail Available NOW
Think an old dog can’t learn new tricks? Sure, they can. Direct Mail went back to college and emerged as Smart Mail, a proven stand-by integrated with new channels and tools to deliver response rates as high as 30%! Ready to learn more? Grab your pencil box and let’s increase your direct mail IQ today.…
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