Dog Bone of the Month

The importance of tracking your direct mail campaigns cannot be understated. However, in our industry the importance has been focused on fear due to USPS service concerns and not on what really makes tracking direct mail powerful. If you are a mailer that relies on direct mail campaigns to support your organization, this article is for…

Marketers are always looking for unique ways to get the attention of their prospect base and bridge the direct mail world with the virtual one.  We found a fun method to accomplish both. Last year, we spoke about our marketing parcel service where we ship marketing parcels for sample programs from major retailers and manufacturers. …