Marketing | Three Dog Logistics

The Secret to Great Marketing Messages: WIIFM

I have news that may come as a shock; your marketing has nothing to do with your company. It’s all about WIIFM or “What’s In It For Me.” Surprised? Don’t be, we humans are very predictable and really enjoy being catered to; all the time. Approaching your marketing messages from this perspective will deliver memorable…

Raising Funds, Raising Awareness

The goal of any nonprofit is to raise funds in order to achieve its mission – whatever that may be. In a competitive market place, remaining visible in the eyes of your audience, and making them aware of your mission, can be challenging. There are plenty of ways you can raise funds for your nonprofit,…

Creating a Complete Campaign

Marketing Matters The beauty of social media and the internet is the almost instantaneous tracking that it provides users and marketers. A post on Facebook immediately gathers information, and you can get an excellent idea of its popularity based on shares and likes. Twitter, Instagram, and Pinterest feature similar types of tracking – and so…