The Secret to Great Marketing Messages: WIIFM

I have news that may come as a shock; your marketing has nothing to do with your company. It’s all about WIIFM or “What’s In It For Me.” Surprised? Don’t be, we humans are very predictable and really enjoy being catered to; all the time. Approaching your marketing messages from this perspective will deliver memorable…

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Yes,The Holidays are Coming. What’s Your Plan?

I know we all cringe to see holiday trees and decor on display in August, but take it as a not-so-gentle reminder to get your holiday plan in place now. It’s tricky to do during the last sweaty days of summer, but first get yourself in the right frame of mind; not the ho-ho-ho kind,…

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Innovations In Delivery

Mail delivery has come a long way since the dusty days of the Pony Express. What once took weeks now takes days, and the United States Post Office continues to bring new innovations to its delivery options – and Three Dog has found ways to harness these innovations so our clients can grow and strengthen…

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SEPTEMBER HEADLINERS!

This monthly newsletter from Three Dog Logistics presents informative articles and recent blog posts to help enhance your mailing strategies, boost your marketing efforts, and keep you up-to-date on changes in the postal service. Small Businesses Take Note: The three most important lessons you can learn from the NFL. Football season is upon us! This…

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