I have news that may come as a shock; your marketing has nothing to do with your company. It’s all about WIIFM or “What’s In It For Me.” Surprised? Don’t be, we humans are very predictable and really enjoy being catered to; all the time. Approaching your marketing messages from this perspective will deliver memorable…

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I know we all cringe to see holiday trees and decor on display in August, but take it as a not-so-gentle reminder to get your holiday plan in place now. It’s tricky to do during the last sweaty days of summer, but first get yourself in the right frame of mind; not the ho-ho-ho kind,…

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Mail delivery has come a long way since the dusty days of the Pony Express. What once took weeks now takes days, and the United States Post Office continues to bring new innovations to its delivery options – and Three Dog has found ways to harness these innovations so our clients can grow and strengthen…

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THOUGHTS FROM THE TOP DOG Welcome to the NEW Barks and Bites Newsletter! This month we’re featuring EDDM as a topic. In fact, if you have not seen it, we’ve published an article on the topic in DMAW AdVents. To read the full story, Click Here Did you know that an EDDM campaign has a…

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USPS to make Sunday deliveries for Amazon Prime:  Sen. Tom Carper (D-DE), co-author of the proposed Postal Reform Act, issued a statement hailing the U.S. Postal Service’s agreement to make Sunday deliveries to Amazon Prime members as an example of the “innovative solutions the agency needs to survive and thrive in the 21st Century.”  Read…

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How to improve your Fall direct mail fundraising appeal:  Here are three things you can do to get the most out of your fall direct mail appeal and raise more money for your mission. Read More Can a 4.3% exigent rate increase be averted?  Deputy Postmaster General Ron Stroman thinks it is possible. “Extraordinary forces…

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This monthly newsletter from Three Dog Logistics presents informative articles and recent blog posts to help enhance your mailing strategies, boost your marketing efforts, and keep you up-to-date on changes in the postal service. Small Businesses Take Note: The three most important lessons you can learn from the NFL. Football season is upon us! This…

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