The post #1 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them first appeared on Three Dog Logistics.

Customer Retention Cost Calculation:
Total cost of retention campaigns / Total # retention customer responses

See all 6 tips here

The post #2 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them first appeared on Three Dog Logistics.

Purchase Frequency Rate Calculation:

Total # of purchases over date range/total # of active customers over same date range

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The post #3 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them first appeared on Three Dog Logistics.

Average Sales per Purchase Calculation:

Total sales over date range / total purchases made over same date range

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The post #4 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them first appeared on Three Dog Logistics.

Customer Lifetime Value Calculation

Average Sales Amount and Purchase Frequency x Average Customer Lifetime in years

($20 spent per month x 2-year lifetime = $480 Lifetime Customer Value)

Use the chart to find the lifetime or number of years a customer stays active by converting customer churn rate to Customer Lifetime in years.  Divide 100% by churn rate = Lifetime in years.

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The post # 6 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them first appeared on Three Dog Logistics.

Because of our volume, we have earned the opportunity to have an onsite, USPS staffed, verification office that meets USPS specifications. In fact, we were recently honored with a 2nd full time USPS clerk to keep up with our client volume – a pretty proud accomplishment for Three Dog Logistics. This gives us prompt attention to our needs for high volumes of mail verification daily, and prevents increased costs in transportation back and forth to a USPS offsite verification office. For our clients, this results in less costs passed along and faster service provided.

We salute the USPS team that works hard on our projects every day. The volumes and complexity of the mail have increased significantly over the years, but, with their assistance, our clients reap the rewards of a higher-volume establishment and a seamless process.

For our clients, the “So What?” is clear – faster, less-expensive, more-effective processing they can depend on.

The post On-Site Postal Verification – So What? first appeared on Three Dog Logistics.

1. Postage Optimization: After carefully analyzing each mail file, Three Dog Logistics will help minimize Postage Costs and Speed up In-Home Delivery.
2. National Delivery Network: Take advantage of USPS Destination Delivery Discounts by utilizing our National Delivery Network to USPS NDC’s and SCF’s.
3. Benefit from commingling: Commingling Standard and Non-Profit Mail into 1 Large USPS Verification/Drop of between 1.5 MM and 3 MM mail pieces.
4. Qualify for volume discounts: Volume Discounted LTL Pallet Rates from National Name Brand Carriers.
5. USPS Full Service eligibility: We are USPS Full Service compliant to achieve maximum discounts.
6. Visibility and Tracking from Dock to Delivery.
7. USPS Connected: Leverage our strong relationship/partnership with the United States Post Office, to help speed up the delivery of your mail.
8. Industry Advice: Consulting Services -to help with Packaging and Mailing Options to maximize postage Savings.
9. Clear warehouse space faster: Warehousing and racking options to help Customers clear their work floor and cut down on Transportation Costs for Future Mailing Jobs.
10. Faster no hassle USPS Verification: On-Site USPS Verification at our Facilities to help speed up the Verification and Shipping Process. Our Jobs are shipped immediately after the USPS Verification is complete.

The post Are You Benefiting From the Top 10 Ways Three Dog is Saving Clients Money? first appeared on Three Dog Logistics.

We have handled everything from postcard size pieces to large boxes, and piece counts from as small as one package to as large as 200,000 postcards. Our delivery times can be as fast as 2-3 days via courier service.

By calling on Three Dog Logistics to handle your foreign mail, all you need to provide are lists of your International and Canadian contacts, and the weight and size of each piece. From there, we will provide you with a quote. Once you are ready to ship, you’ll also receive a bill of lading for your shipment, and then we will pick it up. No hassle or mystery there!

So, next time, don’t fret over the “foreign-ness” of foreign mail, call Three Dog Logistics instead!

The post Foreign Mail Isn’t Foreign to Us! first appeared on Three Dog Logistics.

Understanding how the USPS moves mail is easy to learn and you will benefit your bottom-line considerably.  In a nutshell, the USPS is very good at delivering mail from the local Post Office to your home.  However, they readily admit moving mail across the country has its challenges.  To combat these, the USPS offers discounts to those who handle the majority of the transportation for them (work-sharing).  If a mailer can deliver the mail to the destination Post Office (drop-shipping), then they’ll automatically receive a postage discount.

Three Dog Logistics specializes in assisting clients with this process utilizing our Mail Rover solution.  Not only is the process simple but even those clients without significant volume can take advantage of our solution.  It’s completely web-based which also makes it available 24/7.  You log in, you set up your shipments and we take it from there.

Mail Rover is Three Dog Logistics answer to handling all of your mail-related transportation for your direct mail campaigns.  To learn more about drop-shipping with Three Dog, and for all things postal please visit: www.threedoglogistics.com. Let us know how we can help you take the bite out of your freight and postage expenses.

The post What Are Drop-Ship Discounts and How Can You Qualify (Even With Lower Volumes)? first appeared on Three Dog Logistics.

If you are a mailer that relies on direct mail campaigns to support your organization, this article is for you. We have some pointers that will give you that much needed incentive to seek out the right mail-tracking solution that fits your needs.

• Many non-profit mailings are relatively low in quantity and can create a high percentage of residual mail. When you’re drop-shipping less, it’s more difficult to anticipate your in-home dates.
• For those multi-channel marketers, the email and/or calls need to be timed appropriately.
• Mail-tracking occurs on the outbound as well as the inbound. You can track donations by person before it hits the lock box and is processed. This, in some cases, can take several days.
• Be notified of any outbound mail or incoming donations that are being held up. A mail-tracking solution can identify this and alert clients of slow processing and avoid delays. This would have come in handy during the recent blizzards in the east and rain storms out west.

These direct mail campaigns are the lifeline to your business and financial well-being. If you conduct e-mail campaigns, you certainly track how many were opened…forwarded…returned, etc. Tracking your direct mail campaigns should be no different.

OBBAgistics is Three Dog Logistics answer to tracking all of your in-bound and out-bound direct mail campaigns. To learn more about mail tracking with Three Dog, and for all things postal please visit: www.threedoglogistics.com

The post Tracking Your Mail: Why it should not be fear-based! first appeared on Three Dog Logistics.