One of the most effective tactics in the history of product marketing is sampling. Sampling is when brands give away smaller versions of their product to try – generally for free. Let’s study Birchbox. This super-star company launched in 2010 and was made famous when...
On July 6, 2012, President Obama signed into law the Moving Ahead for Progress in the 21st Century Act (MAP-21). MAP-21 contained many clauses designed to support the Federal Motor Carrier Safety Administration (FMCSA) in their mission to reduce crashes, injuries, and...
Its official, winter is almost over, and spring fever is here! The change of seasons and move toward warm weather puts consumers in a better frame of mind to get out of the house, try new things, and spend money. Selling is all about hitting your audience at the right...
