Marketing Matters

The beauty of social media and the internet is the almost instantaneous tracking that it provides users and marketers.

A post on Facebook immediately gathers information, and you can get an excellent idea of its popularity based on shares and likes. Twitter, Instagram, and Pinterest feature similar types of tracking – and so does the United States Post Office!

Barcodes and Business

The barcodes used on mailings contain a wealth of information, all of which can be easily transmitted back to the operation at Three Dog Logistics.

Thanks to our custom created software and OBBAgistics, we are able to provide data to customers that includes:

• The time mail left the local post office
• The day the mail will reach an address
• Any delays in delivery
This type of information allows our customers to pinpoint crucial dates in their own marketing campaigns, and make excellent use of social media.

Imagine this scenario: postcards advertising your latest product or service are sent out nationwide to your customers. OBBAgistics tracks the campaign, and you get accurate information as to when those postcards will arrive.

Your social media guru posts information, alerting your customers to a special sale or promotion that is tied directly to the postcard. Not only is your target audience alerted to this information via print and electronic media, they are more likely to act on your offer!

Terrific Tools

Coordinating a marketing campaign requires a certain degree of effort and know how, but when you receive information and data quickly, reaching out to customers is infinitely easier. And while social media is definitely a great way to push out information, email and phone calls are other viable tools.

With all of these tools at your disposal, creating a multi-faceted marketing campaign becomes easier, and you know that the marketing dollars you are committing are going to be well spent. And remember, after the campaign is complete, you can analyze and review the information that was gathered, so your next effort will be even more successful.

If you want to learn more about OBBAgistics and the other services we provide at Three Dog Logistics, contact us today at 410 284 5494 or visit our site!

The post Creating a Complete Campaign first appeared on Three Dog Logistics.

What once took weeks now takes days, and the United States Post Office continues to bring new innovations to its delivery options – and Three Dog has found ways to harness these innovations so our clients can grow and strengthen their businesses. Best known for Commingling services, Three Dog has expanded to offer multiple innovative services.

Barcodes With Brains

The barcode might be one of the most impactful innovations of our lifetime, ranking up there with the internet. Now commonplace, barcodes have been improved by the United States Post Office through its Intelligent Mail Package Barcode, also known as IMpb.

The IMpb is applied to every parcel and also to packages in the Extra Services class. The bars in each barcode include information about Mailer ID, Zip Code routing, and payment channel information. In addition, mail class and extra service are also included in the code.

Three Dog’s OBBAgistics software suite was designed and customized to take advantage of IMpb. This integration allows our clients to track their parcel mail through our website, and because it is tied directly in to the new barcode system, it is possible for you to track every piece of parcel mail you send out. Great for tracking product sampling, bound printed matter and anything requiring the IMpb.

Reaching Every Door!

When the USPS introduced Every Door Direct Mail (EDDM), clients were now able to target specific carrier routes without the cost of purchasing lists up front. Clean, easy and less expensive, EDDM Complete from Three Dog Parcel provides everything you need to maximize the postal discounts EDDM offers.

Don’t forget Freight!

Smarter, Faster Solutions exist.

Innovations in software allowed Three Dog to implement a world-class EDI-based Transportation Management System to provide its clients with instant dynamic rates and rate comparisons. Combined with the use of brand name, known and trusted, carriers to ship, Three Dog gains control over freight shipments, better rates, and shipment tracking for up-to-date status along the way.

No More Ponies

While we do not have any ponies on our property, the Three Dog team is ready to help you get your mail and parcels delivered on time, and at a cost savings to you. If you would like to find out more about our company and services, check out our website or contact us today!

The post Innovations In Delivery first appeared on Three Dog Logistics.