When your campaign depends on the exact delivery date for a big sale, an election, a government mandate, or just to manage your call center and order processing workflow, OBBAgistics is the answer.

What does OBBA mean?

Your mail can be delivered On a specific date, Before a specific date, Between 2 dates, or After a specific date.

What is OBBAgistics?

OBBAgistics combines 2 popular Three Dog services.

OBBAship uses the same technology platform as MailRover.  The power to schedule your own pickups is at your fingertips and you can track your campaign’s delivery into the postal stream as you drop ship across the country.

OBBAtrack takes your tracking to the next level and you can watch your deliveries within the postal stream light up a map of the country.

Click here to watch our video and learn how it works.

Why bother?

Imagine, if you knew when your mail was being delivered.

• Staff your call center or store based on real-time data.  Why waste money having staff sitting around waiting for the phone to ring?
• Plan B  implementation when weather or other challenges cause delays in part of the country. Perhaps spark a social media blitz, targeted email, telemarketing campaign or even a local radio ad in just those areas that are impacted.
• Stronger response rate measurement.  So you were expecting responses by day 10 but you didn’t know that most of the campaign was held up for 2 days in a storm so you shouldn’t start measuring until 2 days later.

For mail shops, agencies and printers, this is another value-add you can offer your clients not to mention an added revenue stream for you.

These are just a few reasons our clients choose OBBAgistics on their important campaigns.

Contact us today to get your account set up and start tracking tomorrow.  Need help explaining this opportunity to your sales team, we can help with that too.  Just call us at 410-284-5494 ext 250.

The post Use OBBAgistics for Time Sensitive Mail Campaigns first appeared on Three Dog Logistics.

Marketing Matters

The beauty of social media and the internet is the almost instantaneous tracking that it provides users and marketers.

A post on Facebook immediately gathers information, and you can get an excellent idea of its popularity based on shares and likes. Twitter, Instagram, and Pinterest feature similar types of tracking – and so does the United States Post Office!

Barcodes and Business

The barcodes used on mailings contain a wealth of information, all of which can be easily transmitted back to the operation at Three Dog Logistics.

Thanks to our custom created software and OBBAgistics, we are able to provide data to customers that includes:

• The time mail left the local post office
• The day the mail will reach an address
• Any delays in delivery
This type of information allows our customers to pinpoint crucial dates in their own marketing campaigns, and make excellent use of social media.

Imagine this scenario: postcards advertising your latest product or service are sent out nationwide to your customers. OBBAgistics tracks the campaign, and you get accurate information as to when those postcards will arrive.

Your social media guru posts information, alerting your customers to a special sale or promotion that is tied directly to the postcard. Not only is your target audience alerted to this information via print and electronic media, they are more likely to act on your offer!

Terrific Tools

Coordinating a marketing campaign requires a certain degree of effort and know how, but when you receive information and data quickly, reaching out to customers is infinitely easier. And while social media is definitely a great way to push out information, email and phone calls are other viable tools.

With all of these tools at your disposal, creating a multi-faceted marketing campaign becomes easier, and you know that the marketing dollars you are committing are going to be well spent. And remember, after the campaign is complete, you can analyze and review the information that was gathered, so your next effort will be even more successful.

If you want to learn more about OBBAgistics and the other services we provide at Three Dog Logistics, contact us today at 410 284 5494 or visit our site!

The post Creating a Complete Campaign first appeared on Three Dog Logistics.