Posts Tagged ‘Marketing’

The Secret to Great Marketing Messages: WIIFM

I have news that may come as a shock; your marketing has nothing to do with your company. It’s all about WIIFM or “What’s In It For Me.” Surprised? Don’t be, we humans are very predictable and really enjoy being catered to; all the time. Approaching your marketing messages from this perspective will deliver memorable…

Read More

Raising Funds, Raising Awareness

The goal of any nonprofit is to raise funds in order to achieve its mission – whatever that may be. In a competitive market place, remaining visible in the eyes of your audience, and making them aware of your mission, can be challenging. There are plenty of ways you can raise funds for your nonprofit,…

Read More

Creating a Complete Campaign

Marketing Matters The beauty of social media and the internet is the almost instantaneous tracking that it provides users and marketers. A post on Facebook immediately gathers information, and you can get an excellent idea of its popularity based on shares and likes. Twitter, Instagram, and Pinterest feature similar types of tracking – and so…

Read More

The 3 Senses of Direct Mail

Since the internet sprang into existence, direct mailers have competed with online marketers who were targeting the same audience, and at first it seemed like they were doing it with more success. While online marketers have bragged that their medium trumps any other, direct mail continues to function as a major piece of any marketing…

Read More

February 2014 Newsletter

THOUGHTS FROM THE TOP DOG Do You Know What IMpb Is? Last year, the United States Postal Service introduced Intelligent Mail Package Barcode (IMpb) as part of its Intelligent Mail Services. But what is IMpb? And how can it help your business with shipping costs and saving time? How complicated is IMpb and what do…

Read More