Thoughts from the Top Dog

The Procrastinator's Guide to Last Minute Holiday Campaigns

If you or your clients are just now thinking about plans for holiday direct mail I have some bad news – you are way behind.  Options will be very limited and mass mailing companies are already sold out for the holiday months. Don’t freak out because Santa has come to the rescue! EDDM or Every…

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Who's Ready For Some Politics?!?

The 2016 Presidential Campaign is certainly heating up, and to think the television commercials haven’t even started yet!  However, for those of you in the world of soliciting donations on behalf of your respective parties…the fight continues each and every day. The question is how to most effectively gain a donor’s attention without breaking the…

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Cross the Border – Expand Your Marketplace with International Direct Mail

As they say at Disneyland – “It’s a small world after all.” The world is shrinking every day, which means plenty of opportunity to reach a completely untapped market for your organization. Don’t be scared of international direct mail; it sounds complicated and confusing, but with an experienced list house and mailing firm, it’s a…

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Tracking Direct Mail is an Absolute Must

Raise your hand if you’ve ever mailed a package to someone and wondered if it made it. Luckily most delivery services offer tracking that verify the package reached its ultimate destination. Phew, what a relief, right? When it comes to direct mail you should have the exact same expectations. The ability to track a direct…

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Smart Mail: The Future of Direct Mail Available NOW

Think an old dog can’t learn new tricks? Sure, they can. Direct Mail went back to college and emerged as Smart Mail, a proven stand-by integrated with new channels and tools to deliver response rates as high as 30%! Ready to learn more? Grab your pencil box and let’s increase your direct mail IQ today.…

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The Beauty of Direct Mail – How to Get Your Mail Pieces Opened

Although direct mail consistently outperforms other forms of media, depending on the quantity and complexity, a proper direct mail campaign can cost a ton of money. However, if you go about it the right way, you’ll find it’s money well spent. According to the 2015 DMA Response Rate Report, direct mail response rates outperforms all…

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Love, Romance, and Direct Mail

As we all know, this month is ruled by Cupid. With that in mind, I was thinking about how direct mail is a great chance to court your customers and make them feel special and loved. Of course valentines are THE quintessential direct mail piece, but aside from that there are many ways to romance…

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