Thoughts from the Top Dog

Prepare for Delays BEFORE the Next Big Storm

On January 4th the Bomb Cyclone storm walloped the entire East Coast earning its spot in history as one of the most intense weather events in decades. It wreaked havoc across the U.S. resulting in thousands of canceled flights, highway and airport closures, treacherous conditions, and massive disruptions to every channel that keeps mail and parcel…

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Small Business Trends for 2018 and Why They Matter to Your Business

As we countdown the days until 2017 transforms into 2018 you’ve most likely given some thought to what the new year will bring for your business. What do you need to be prepared for so your company is ready for success in the coming year? While my crystal ball isn’t perfect, these five small business…

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How Direct Mail Succeeds Where Digital Doesn’t

Direct mail, long thought of as the ugly, red headed step-child of marketing that no one’s used since the 80s, is now the unlikely star of integrated campaigns. Lest you believe direct mail is the tortoise in this hare-like digital world, response stats and campaign ROI prove otherwise.   If you just read this and…

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Digital Web Printing is the Future – Are You In?

Artisan craftsmen who work on massive printing presses producing exquisite print masterpieces are quickly being overtaken by digital web printing.  While there’s no doubt that grand Heidelberg presses produce amazing results, digital technology has transformed the print and design industry putting it within the reach of most businesses and consumers. When originally introduced, Digital web…

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There is No Such Thing as Free Shipping

The expectation that free shipping is always available for online orders is real, consumers don’t care if you’re an established business or a start-up, not offering free shipping will cost your company orders.  Free shipping, a trend that’s forever changed consumer expectations, is here to stay. The big question is are you ready? How much…

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The Procrastinator's Guide to Last Minute Holiday Campaigns

If you or your clients are just now thinking about plans for holiday direct mail I have some bad news – you are way behind.  Options will be very limited and mass mailing companies are already sold out for the holiday months. Don’t freak out because Santa has come to the rescue! EDDM or Every…

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Who's Ready For Some Politics?!?

The 2016 Presidential Campaign is certainly heating up, and to think the television commercials haven’t even started yet!  However, for those of you in the world of soliciting donations on behalf of your respective parties…the fight continues each and every day. The question is how to most effectively gain a donor’s attention without breaking the…

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Cross the Border – Expand Your Marketplace with International Direct Mail

As they say at Disneyland – “It’s a small world after all.” The world is shrinking every day, which means plenty of opportunity to reach a completely untapped market for your organization. Don’t be scared of international direct mail; it sounds complicated and confusing, but with an experienced list house and mailing firm, it’s a…

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