The Psychology of Free Samples and Why They Work

One of the most effective tactics in the history of product marketing is sampling. Sampling is when brands give away smaller versions of their product to try – generally for free. Let’s study Birchbox. This super-star company launched in 2010 and was made famous when they introduced makeup sample boxes for just a $10 monthly…

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Digital Web Printing is the Future – Are You In?

Artisan craftsmen who work on massive printing presses producing exquisite print masterpieces are quickly being overtaken by digital web printing.  While there’s no doubt that grand Heidelberg presses produce amazing results, digital technology has transformed the print and design industry putting it within the reach of most businesses and consumers. When originally introduced, Digital web…

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