Since the internet sprang into existence, direct mailers have competed with online marketers who were targeting the same audience, and at first it seemed like they were doing it with more success. While online marketers have bragged that their medium trumps any other, direct mail continues to function as a major piece of any marketing campaign. Remember, not everyone has an email address or an internet connection – but everyone has a mailbox!
In fact, direct mail holds an edge over online marketers because there are three senses that online marketing can’t compete with: touch, taste, and smell. These vital senses enable direct mailers, graphic designers, artists, and printers to avoid obsolescence, and continue to create pieces that satisfy all of the senses. Read More