New Trucking Laws Impact Every Business

On July 6, 2012, President Obama signed into law the Moving Ahead for Progress in the 21st Century Act (MAP-21). MAP-21 contained many clauses designed to support the Federal Motor Carrier Safety Administration (FMCSA) in their mission to reduce crashes, injuries, and fatalities involving large trucks and buses. Anyone who drives our over-crowded highways can surely…

Read More

Grow Customers with Every Door Direct Mail Marketing

Its official, winter is almost over, and spring fever is here! The change of seasons and move toward warm weather puts consumers in a better frame of mind to get out of the house, try new things, and spend money. Selling is all about hitting your audience at the right time with the perfect offer…

Read More

The Psychology of Free Samples and Why They Work

One of the most effective tactics in the history of product marketing is sampling. Sampling is when brands give away smaller versions of their product to try – generally for free. Let’s study Birchbox. This super-star company launched in 2010 and was made famous when they introduced makeup sample boxes for just a $10 monthly…

Read More

Use OBBAgistics for Time Sensitive Mail Campaigns

Obbagistics mail tracking

DO YOU OBBA? When your campaign depends on the exact delivery date for a big sale, an election, a government mandate, or just to manage your call center and order processing workflow, OBBAgistics is the answer. What does OBBA mean? Your mail can be delivered On a specific date, Before a specific date, Between 2 dates, or After a…

Read More

Prepare for Delays BEFORE the Next Big Storm

On January 4th the Bomb Cyclone storm walloped the entire East Coast earning its spot in history as one of the most intense weather events in decades. It wreaked havoc across the U.S. resulting in thousands of canceled flights, highway and airport closures, treacherous conditions, and massive disruptions to every channel that keeps mail and parcel…

Read More

An Expert’s Guide for the 2018 USPS Postal Rate Increase

It’s official, starting Sunday, January 21, 2018, the United States Postal Service will raise postal rates across most of their mail and parcel offerings. How big is the impact? The annoying answer is that it depends, but surely everyone from consumers to the commercial sector will feel financial pain. The 2018 USPS increase targets both…

Read More

Small Business Trends for 2018 and Why They Matter to Your Business

As we countdown the days until 2017 transforms into 2018 you’ve most likely given some thought to what the new year will bring for your business. What do you need to be prepared for so your company is ready for success in the coming year? While my crystal ball isn’t perfect, these five small business…

Read More

5 Last Minute Holiday Marketing Ideas to Kick-Start Procrastinating Customers

Everyone looks forward to the holidays, but if your customers have not yet booked their holiday marketing arrangements, they’re going to be very grumpy elves. Deadlines are passing and it’s simply too late for almost every option available. But don’t despair, Rudolph with his red nose is here to light the way. EDDM or Every…

Read More

Subscription Box Services; A New Business Model For Your Clients

We’ve seen incredible growth in business using the subscription based model in the last few years, but why has this been so successful and what does it mean to you and your customers’ bottom line? Let’s start with the basics (if you’re a little confused about this model and want to learn more, check out…

Read More