Use OBBAgistics for Time Sensitive Mail Campaigns

Obbagistics mail tracking

DO YOU OBBA? When your campaign depends on the exact delivery date for a big sale, an election, a government mandate, or just to manage your call center and order processing workflow, OBBAgistics is the answer. What does OBBA mean? Your mail can be delivered On a specific date, Before a specific date, Between 2 dates, or After a…

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Prepare for Delays BEFORE the Next Big Storm

On January 4th the Bomb Cyclone storm walloped the entire East Coast earning its spot in history as one of the most intense weather events in decades. It wreaked havoc across the U.S. resulting in thousands of canceled flights, highway and airport closures, treacherous conditions, and massive disruptions to every channel that keeps mail and parcel…

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An Expert’s Guide for the 2018 USPS Postal Rate Increase

It’s official, starting Sunday, January 21, 2018, the United States Postal Service will raise postal rates across most of their mail and parcel offerings. How big is the impact? The annoying answer is that it depends, but surely everyone from consumers to the commercial sector will feel financial pain. The 2018 USPS increase targets both…

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Small Business Trends for 2018 and Why They Matter to Your Business

As we countdown the days until 2017 transforms into 2018 you’ve most likely given some thought to what the new year will bring for your business. What do you need to be prepared for so your company is ready for success in the coming year? While my crystal ball isn’t perfect, these five small business…

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5 Last Minute Holiday Marketing Ideas to Kick-Start Procrastinating Customers

Everyone looks forward to the holidays, but if your customers have not yet booked their holiday marketing arrangements, they’re going to be very grumpy elves. Deadlines are passing and it’s simply too late for almost every option available. But don’t despair, Rudolph with his red nose is here to light the way. EDDM or Every…

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Subscription Box Services; A New Business Model For Your Clients

We’ve seen incredible growth in business using the subscription based model in the last few years, but why has this been so successful and what does it mean to you and your customers’ bottom line? Let’s start with the basics (if you’re a little confused about this model and want to learn more, check out…

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#1 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them

Customer Acquisition Cost (CAC): How much it costs your company to acquire a new customer. Review acquisition-marketing efforts over past 12 months; divide into efforts resulting in a direct sale separate from those that resulted in a lead that was then converted into a sale. I am not suggesting campaigns that generate lots of leads…

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#2 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them

2. Customer Retention Cost (CRC): How much it costs your company to retain and market to existing customers/donors. Same as CAC, but collect expenses and results only for efforts targeted to existing customers. Remember, we are measuring total customers who responded not the total number of transactions. That way you can see how many people…

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#3 Six Critical Numbers to Know for a Powerful ROI and How to Calculate them

3. Customer Purchase Frequency Rate: The average number of times a customer purchases/donates over a certain period. Two simple ways to increase response and sales, offer more products or get customers to buy more often, told you this would be straightforward stuff. Knowing the current frequency rate is the first step toward moving the needle…

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